Training

To see a listing of courses, first click the drop down menu in the "Location" tab below; make a selection; then complete the other tab options from the drop down menus; then click "Search."

You will need to register (free) with the TSBDC to access the courses.  If you are new to our system, please fill out the input form when asked.  If you are already a customer, simply sign-in when asked.

Most of our courses are free. For fee based courses our policies for refunds can be found here: Training Event Refund Policy


Select "Online" from the location search option to view upcoming live webinars.
 
  
    

February

Monday, February 08, 2016 9:00 AM to 12:00 PM
Topic: Start-up Assistance
The seminar discussion includes the forms of business organization, tax requirements, business licenses, business planning and financing options with additional discussion about SBA loan qualification and opportunities.
Speaker: TSBDC Staff
Tuesday, February 09, 2016 4:00 PM to 6:00 PM
Topic: Start-up Assistance
This workshop provides basic information on starting a small business. *TSBDC services *Personal Considerations *Business Planning *Financing *Requirements
Tuesday, February 09, 2016 5:30 PM to 7:30 PM
Topic: Start-up Assistance
If you are thinking of starting your own business, there is a lot you need to know. This free webinar will help get you headed in the right direction. Led by Jen Dangelo, Director of the Tennessee Small Business Development Center at TTU, the seminar will address topics of interest to potential entrepreneurs and new small business owners. Those topics include business startup basics, business structures, challenges for startups, business planning, cash needs, financing options, and more. Although admission is free, registration is required and can be done here or by calling the TSBDC’s office at TTU at (931) 372-3648.
Speaker: Jen Dangelo
Location: Online
Wednesday, February 10, 2016 9:00 AM to 11:00 AM
Topic: Start-up Assistance
The seminar discussion includes the forms of business organization, tax requirements, business licenses, business planning and financing options (including SBA loan guarantees).
Speaker: Jutta Bangs, Director TSBDC at Roane State Community College
Wednesday, February 10, 2016 9:00 AM to 11:00 AM
Topic: Managing Employees
When you created your business, did you have a vision? Was there a sense of what could be possible in your life or in the world with the creation of your idea? Creating a business that is flexible and competitive is key to the success of that idea. These factors can lead to substantial growth. Knowing how best to engage and empower your employees is required to handle that growth. Unemployment rates are down, creating a greater competition for skilled workers. Every time someone leaves your company there is cost associated with recruitment and training. "People leave managers not companies" so how can you be the type of leader that keeps them coming back. What results can you expect if your staff is empowered? • Reduced cost and time related to employee turnover • Increased employee productivity and bottom line results • Improved employee job satisfaction which in turn improves customer satisfaction • Increased workforce autonomy, giving you the freedom to choose how best to spend your time Learning Outcomes: • How to identify an empowered individual • The impact of company culture on attracting high performing people • The value of creating an environment that encourages self-direction • How leaders in the company can create an empowering environment
Speaker: Jessica Katz - Practitioner at Eightfold
Wednesday, February 10, 2016 10:00 AM to 11:30 AM
Topic: Start-up Assistance
Through this workshop you will learn 1. to evaluate yourself as a potential business owner. 2. to examine the potential market for your business idea. 3. the basics of starting a business including the requirements of the loan process.
Speaker: Maleia M. Evans, MBA Director of TN Small Business Development Center
Wednesday, February 10, 2016 10:00 AM to 12:00 PM
Topic: Business Basics
Topics included in this session will be a discussion of successful business ownership traits; assessment of the business idea; and some of the “mechanics” of establishing a business, such as forms of business ownership, insurance, business planning, and obtaining financing. Sources for information gathering, research and available databases are also discussed.
Wednesday, February 10, 2016 10:00 AM to 12:00 PM
Topic: Financing
Local Lenders will participate in a panel discussion providing an in-depth overview of SBA term loans and lines of credits, as well as, eligibility criteria and benefits of SBA guaranteed loans and conventional financing. Whether you are an existing entrepreneur or have given thought to starting a business, this seminar will put you ahead of the game in government guaranteed lending. Registration is required. Limited seating.
Wednesday, February 10, 2016 3:00 PM to 5:00 PM
Topic: Financing
CROWDFUNDING - Do you have challenges obtaining capital for your business start-up or expansion? Are you interested in learning about alternative sources of financing? Crowdfunding is an innovative option for obtaining the capital to launch or expand your business that equalizes the access to capital process, and empowers you to succeed. This introductory workshop is designed for individuals with little to no knowledge about Crowdfunding. The topics that are covered in this workshop include the four types of Crowdfunding, popular Crowdfunding platforms, case studies, and tips for launching a successful Crowdfunding campaign. Additionally, this workshop will be interactive, and will allow you an opportunity to ask questions, and share your own ideas, and business needs. As a result, you should be in a better position to determine if Crowdfunding is right for you, and aware of another option for obtaining capital. The date for this event is: February 10, 2016 3 PM - 5 PM located at the Rutherford County Chamber of Commerce 3050 Medical Center Parkway Murfreesboro, TN 37129
Speaker: Jay Leftkovitz, Attorney, Leftkovitz & Leftkovitz
Thursday, February 11, 2016 9:00 AM to 10:30 AM
Topic: Start-up Assistance
Are you thinking about starting your own business? Join us as we discuss the following topics: Formulating and evaluating your business concepts; researching your market, resources and assistance for small business; conducting a self-assessment; calculating start-up costs; and the steps to developing a business plan. A question and answer session will follow the PowerPoint presentation. This seminar will be held in the Johnson Building, Room 113, on the campus of Cleveland State Community College.
Speaker: David Hudson, Director, TSBDC at Cleveland State Community College
Thursday, February 11, 2016 9:00 AM to 11:00 AM
Topic: Managing a Business
As a current or future small business owner, you must learn how to best protect your creations and innovations. Without the proper protection in place, you may not reap the full benefits of your idea. Intellectual property protection is not only for large corporations, but is extremely important to protect entrepreneurs. Join TSBDC and Waller Lansden Dortch & Davis LLP on February 11th to learn more about patents, copyrights, trademarks, nondisclosure agreements and more to protect your business. Registration is required. Limited seating.
Thursday, February 11, 2016 9:30 AM to 11:30 AM
Topic: Government Contracting
Fundamentals of Government Contracting requirements.
Speaker: Russell Toone
Thursday, February 11, 2016 5:30 PM to 7:00 PM
Topic: Start-up Assistance
The counselor discusses basic business planning including financial projections and legal entity. You will receive an information packet containing phone numbers and addresses for information about business licenses and taxes and other start-up materials.
Thursday, February 11, 2016 6:00 PM to 7:30 PM
Topic: Start-up Assistance
This introductory course is designed for individuals who are considering self-employment, or are at the beginning stages of starting their business. This session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Registration is required. Limited seating.
Saturday, February 13, 2016 8:30 AM to 12:00 PM
Topic: Start-up Assistance
The Small Business Boot Camp is an essential first step for a budding entrepreneur. If you are thinking of starting a business, in the process of writing a business plan, securing financing or in need of a refresher, this is the seminar for you! During this ½ day seminar, participants will discuss practical steps to take in establishing a successful foundation to grow your business. From the business plan to securing financing, topics covered include general business matters, cash flow statements, P&L, financial ratios, marketing and management plans. This free seminar will be held at the TSU Avon Williams Campus located at 330 Tenth Avenue, North. For registration assistance, please call 615.963.7179.
Speaker: Gregory Jones
Monday, February 15, 2016 9:00 AM to 12:00 PM
Topic: Government Contracting
The University of Tennessee Center for Industrial Services will present this program, which is designed to introduce the business owner or manager to the diversity of government purchasing. Participants will learn how to navigate the governmental contracting process and bid successfully in the government marketplace.
Speaker: Mr. Paul Middlebrooks, Marketing Consultant University of Tennessee Procurement Technical Assistance Center (PTAC)
Tuesday, February 16, 2016 9:00 AM to 12:00 PM
Topic: Marketing and Sales
Facebook for Small Business – All participants must have an Active business Facebook page to attend. The topics discussed will be how gain a following, promoting your page, creating posts and engaging followers, developing a schedule, how to monitor your analytics, and Facebook advertising. Space is limited. Pre-registration is required.
Speaker: Mr. Mark Bays
Tuesday, February 16, 2016 11:00 AM to 12:30 PM
Topic: Marketing and Sales
Topics covered: ********************* - State of customer service today - Customer service philosophy - Optimizing customer service performance - Knowing your customers - Attracting and hiring team members - Selling on value vs. price
Speaker: Jutta Bangs
Wednesday, February 17, 2016 9:00 AM to 11:00 AM
Topic: Business Basics
This workshop covers the fundamentals of writing a business plan and is designed for individuals who want to increase their chances for successful self-employment. The workshop covers business planning in detail. Specifics of marketing and finance, operations, financial projections, and information-based planning and management.
Speaker: Jutta Bangs, Director TSBDC at Roane State Community College
Wednesday, February 17, 2016 10:00 AM to 11:30 AM
Topic: Start-up Assistance
Through this workshop you will learn 1. to evaluate yourself as a potential business owner. 2. to examine the potential market for your business idea. 3. the basics of starting a business including the requirements of the loan process.
Speaker: Maleia M. Evans, MBA Director of TN Small Business Development Center
Wednesday, February 17, 2016 10:00 AM to 12:00 PM
Topic: Business Basics
Topics included in this session will be a discussion of successful business ownership traits; assessment of the business idea; and some of the “mechanics” of establishing a business, such as forms of business ownership, insurance, business planning, and obtaining financing. Sources for information gathering, research and available databases are also discussed.
Wednesday, February 17, 2016 10:00 AM to 12:00 PM
Topic: Business Basics
This workshop will help you gain insights on why a business plan is important and the preparation needed to begin writing it. Major components of a business plan will be discussed as well as the supporting documentation needed for an effective plan for the first hour. The second hour will focus on marketing and some do's and don'ts to effective marketing including the four P's of marketing and the impact of social media. Registration is required. Limited seating.
Wednesday, February 17, 2016 2:00 PM to 5:00 PM
Topic: Marketing and Sales
This workshop is designed to give you a real world approach for marketing your business! 1. Fine tune your focus 2. Who are your customers 3. Competitive advantage 4. Marketing message and promotion - (with over 30 different methods) 5. Schedule your activities and track your progress You will leave this workshop with a tangible plan to reach your customers on a consistent basis.
Fee: $ 25.00
Thursday, February 18, 2016 9:00 AM to 12:00 PM
Topic: Marketing and Sales
IS YOUR BUSINESS GOOGLE-IZED? Learn the BIG PICTURE of what Google wants you to do in order to be successful in you online marketing efforts. This 3 hour live workshop provides you with enough information to make big changes to your marketing plan, or gain the knowledge to direct your marketing team in the right direction. Most things you can do yourself for free that other companies are charging hundreds of dollars to do for you. This is our most popular workshop! It has been offered to hundreds of small business owners in Alaska, Utah, and Tennessee in cooperation with Small Business Development Centers and Chambers. Now we are expanding to other areas as well as adding new content. Marketing Knowledge Level: Beginner to Intermediate with knowledge of using Google for search, using the internet, and being in business or startup phases. Time: 3 hour workshop with optional 90 minute Lab Optional Lab: A new addition to the offering. Having your business optimized and verified on Google is one of the most important things you can do for your small business. So we are now offering a lab after the workshop where we can work with you one on one to set up and optimize your account. It only takes 10 minutes. What you will learn in the workshop: What is Inbound Marketing Who is your ideal client On-site SEO Blogging and content creation strategies Promotion with Social Media strategies Components of Lead Generation Importance of being Mobile Friendly Keeping Happy Customers NEW: You will also receive a Workbook to take back to your desk that has worksheets and checklist to complete the things you learned in class, or give to your webmaster. This seminar will take place at Cleveland State Community College, George R. Johnson Building, Rooms 114-115.
Speaker: Sandi Sturm, Inbound Marketing Specialist & Wayne Sturm, Google Certified Business View Photographer
Fee: $ 25.00
Thursday, February 18, 2016 9:00 AM to 11:00 AM
Topic: Government Contracting
The University of Tennessee's Procurement Technical Assistance Center (UT PTAC) will be in Memphis to advise small business owners on how to successfully compete for government contracts. Last year, PTAC specialists assisted 489 companies in Tennessee, generating more than $650 million in contract awards. Registration is required. Limited seating.
Thursday, February 18, 2016 11:30 AM to 1:00 PM
Topic: Start-up Assistance
The counselor discusses basic business planning including financial projections and legal entity. You will receive an information packet containing phone numbers and addresses for information about business licenses and taxes and other start-up materials.
Thursday, February 18, 2016 1:00 PM to 3:00 PM
Topic: Marketing and Sales
Build Your Marketing Toolkit (A framework for your small business or nonprofit) Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But with so many different marketing activities – email, social media, mobile, search, and whatever new social media networks that is rolling out that month - that they could focus on, there is a lot to keep up with. They often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way. And there are only so many hours in each day. The number of possibilities can feel overwhelming. Attendees of this presentation will learn: •What marketing really is (and isn’t); •How marketing has changed in ways that benefit small businesses; •The importance of setting goals and objectives for their marketing efforts; •How to engage and nurture relationships; •Using the right campaigns and strategies to get better results; •The 4 Pillars or Marketing Success – a framework that shows how different marketing activities all fit together, and will help small businesses reflect on their own marketing program; •Analytics and decision making; •How to start where you already are and gain momentum quickly; •And MORE … This session will help make sense of the noise. You will learn how to make the most of the combination of email, social media, and other marketing strategies for your business. When the session is done you’ll have a greater understanding of marketing basics like goals and objectives along with more advanced topics. You’ll learn what a “campaign” is and what to write about and offer in that campaign. You’ll be given some simple but powerful tips for how to get your messages opened and read, shared and socially visible. And you’ll see that there are other great tools you can use to help engage with your existing customers and supporters as well as expand your reach to new prospects. Throughout the session you’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign.” So join us and start to build a plan that will help you grow your business by eliciting the responses you want from your customers or supporters.
Speaker: Mike Coleman
Thursday, February 18, 2016 1:30 PM to 3:00 PM
Topic: Managing a Business
Bring your laptop or tablet to this hands-on workshop! By the end of the session your business will be online with Google! We will provide a hands-on walk-through of setting up the business’ Google My Business page and touch on the following subjects: Verification Profile Set Up including Contact Info, Categories, Hours and Introduction Insights Reviews The lab takes care of the reason many businesses receive daily calls from companies claiming to be Google. The businesses will be well on their way to being verified and optimized. Workshop will take place in Rooms 114-115 of the George R. Johnson Building on the main campus of Cleveland State Community College
Speaker: Wayne and Sandi Sturm
Thursday, February 18, 2016 3:00 PM to 6:00 PM
Topic: Financing
SHOW ME (how to get) THE MONEY Are you interested in starting a business but need capital in order to do so? Are you a small business owner looking for funding for growth or capital improvements? What are your small business lending options, and what does the lender look for? What are the eligibility requirements for an SBA Loan? Are there any other alternative sources of external capital? Whether you are an existing entrepreneur or have given thought to starting a business, this seminar will help you understand the dos and don’ts of successfully obtaining external capital. There is no charge to attend the seminar, but pre-registration is required and available on-line at www.tsbdc.org. Please arrive and sign in 10 minutes prior to the start-up of the seminar. Accommodations are available for the handicapped. The Tennessee Small Business Development Center will be offer this Seminar on: February 18, 2016 3:00 PM – 6:00 PM Located at the Rutherford County Chamber of Commerce 3050 Medical Center Parkway Murfreesboro, TN 37129 615-898-2745
Speaker: Leroy Cunningham (TSBDC-MTSU); Jacqueline Merritt (SBA)
Saturday, February 20, 2016 10:00 AM to 12:00 PM
Topic: Not Set
Starting Your Own Business Workshop Should I Go In Business For Myself ?? How many times have you asked yourself that question? The answer is different for everyone based on their needs and expectations as well as many other factors personal to them. We invite you to attend a workshop designed to help you make up your own mind using information known only to you. Since starting a business impacts the whole family you should consider bringing your spouse or business partner as a guest. A mutual understanding of what kind and how much effort is required is important for future success. This workshop will meet on Saturday, February 20th. This workshop consists of two sessions conducted during this Saturday: 1. Are You Ready ?? 2. How To Start ?? SCORE instructors will lead your participation through specific issues that need be considered prior to any personal commitment of significant time, energy or financial investment. Completion of this workshop will help you decide if your business idea is feasible. This workshop will provide a better foundation to take advantage of SCORE'S free face-to-face counseling. The registration process for counseling will be reviewed at this workshop. Registration Fee for the Primary Participant is $20.00 for this workshop which includes a USB Flash Drive containing a SCORE eBook, "How to Start and Grow Your Business in Tennessee". Also included on this flash drive are financial spreadsheet templates for use in your new business. Regular Price of the Flashdrive if purchased on our website is $ 39.95 plus tax.
Speaker: SCORE Consultants
Fee: $ 20.00
Monday, February 22, 2016 5:30 PM to 9:30 PM
Topic: Marketing and Sales
• Can your customers find your business online? • Is your business Google-ized? • Would you like to attract more customers to your web site as well as offline? • Is your web site mobile-friendly? • Are you converting online visitors to customers? • What is inbound marketing? From this class, you will gain an overall understanding of what Google wants in order for you to be found in their searches. If you manage your own website, you will be given tips webmasters may not want you to know, frankly. And if you have a webmaster, you will leave with a list of things to pass along that will give your online presence a boost. You will quickly realize that marketing is much more than just having a website. You will learn: • What signals Google looks for on your website, and how to optimize for Google as well as for humans. • Creating great content that will attract the right customers to you—customers you have identified as ideal for what you have to offer. • Promoting your content with social media, and how to determine which channels your target market(s) is on. ***BONUS*** Includes a one-hour 1-on-1, hands-on Google GYBO (Get Your Business Online) Lab, where you create and verify your business listing on Google. As a partner of the program managed by Google, the facilitators will provide a hands on walkthrough of setting up your Google My Business page and discuss the following subjects: • Verification • Profile Set Up including Contact Info, Categories, Hours and Introduction • Insights • Reviews The lab takes care of the reason many businesses receive daily calls from companies claiming to be Google. After this event, you will be well on your way to being verified and optimized. Also, a light dinner will be provided, along with a workbook to take with you to plan and work on the concepts you have just learned—everything is included for $49/person. Pre-registration is required. You must R.S.V.P. online at bit.ly/MarketFeb22 or by contacting Katie Prendergast, who can be reached at 423.392.8825 or kprendergast@tsbdc.org. Bring your laptop or tablet, and join us in getting your business Google-ized!
Speaker: Knoxville-based Sandi Sturm (HubSpot®-Certified), Inbound Train; and Wayne Sturm, 360 Tennessee Certified Google GYBO Partners and Trusted Street View Photographer
Fee: $ 49.00
Tuesday, February 23, 2016 9:00 AM to 12:00 PM
Topic: Marketing and Sales
From this class you will get an overall understanding of what Google wants in order for you to be found in searches. If you manage your own website, you will be given tips webmasters may not want you to know. And if you have a webmaster, you will leave with a list of things to pass along that will give your online presence a boost. Marketing is much more than just having a website. You will learn: What signals Google looks for on your website, and how to optimize for Google as well as for humans. Creating great content that will attract those customers to you – customers you have identified as ideal for what you have to offer. Promoting your content with social media. But which channel is your target market on?. Is your website mobile friendly? More Google searches were done on phones and tablets than desktops in 2015. Capturing leads from your website. 1,000 visitors means nothing unless you communicate with them and build your list. Join us and get your business Google-ized!  Workbook to take with you to work on the concepts you have learned - included.
Speaker: Sandi Sturm, Inbound Train, Inbound Marketing Specialist Wayne Sturm, 360 Tennessee Certified Google GYBO Partners and Trusted Street View Photographer
Fee: $ 49.00
Tuesday, February 23, 2016 11:30 AM to 1:00 PM
Topic: Financing
Are you interested in starting a business but need capital in order to do so? Are you a small business owner looking for funding for growth or capital improvements? What are your small business lending options? What does the lender look for? Learn what resources are available to help you properly plan, start and grow your small business. Our counselors have years of experience in the banking sector. Let us help YOU use that experience!
Speaker: Robert Hotchkiss: Small Business Specialist
Tuesday, February 23, 2016 12:00 PM to 2:00 PM
Topic: Managing a Business
The GrowthWheel® is a new business tool for decision-making. It is a way to look at your business holistically! GrowthWheel® helps entrepreneurs: • Get focused • Set agenda • Take steps to grow GrowthWheel® was designed around the observation that all businesses – in all industries and life stages – have four lasting challenges in common: They must create an attractive BUSINESS CONCEPT, build a strong ORGANIZATION behind it, develop lasting CLIENT RELATIONS, and do so while maintaining profitable OPERATIONS. GrowthWheel® offers a 360° perspective through a simple action-oriented process that stays true to the way most entrepreneurs think and work. The cooperative agreement between KOSBE and East Tennessee State University is partially funded by the U.S. Small Business Administration (SBA). SBA’s funding is not an endorsement of any products, opinions or services. SBA funded programs are extended to the public on a non-discriminatory basis. Additional funding is provided by the Tennessee Board of Regents and the state of Tennessee.
Speaker: Aundrea Wilcox - KOSBE Executive Director | GrowthWheel Certified Advisor™
Tuesday, February 23, 2016 1:30 PM to 3:00 PM
Topic: Marketing and Sales
Google GYBO (Get Your Business Online) Lab Create and verify your business listing on Google. Laptops available for attendees by reservation only or bring your own. Call 423-439-8505 to reserve your laptop (10 available). As a partner of the program managed by Google, we will provide a hands on walkthrough of setting up your Google My Business page and touch on the subjects: Verification Profile Set Up including Contact Info, Categories, Hours and Introduction Insights Reviews The lab takes care of the reason many businesses receive daily calls from companies claiming to be Google. The businesses will be well on their way to being verified and optimized. Speaker(s): Sandi Sturm, Inbound Train & Wayne Sturm, 360 Tennessee Certified Google GYBO Partners and Trusted Street View Photographer Time: 1:30pm - 3:00pm Location: East Tennessee State University Innovation Lab Address: 2109 West Market Street in Johnson City, TN Fee: Free
Speaker: Speaker(s): Sandi Sturm, Inbound Train & Wayne Sturm, 360 Tennessee
Wednesday, February 24, 2016 8:00 AM to 4:30 PM, 2 sessions ending Thursday, February 25
Topic: Business Basics
"Operation Boots to Business" is a Two-day Transition Assistance Program (TAP) This workshop is for transitioning service members and veterans, you will determine if starting a business is right for you, if your business idea is feasible. How to conduct market research, and the importance of market research. Legal forms of business the opportunities and challenges, government contracting. Financing and business plan development. Entrepreneurship and small business ownership is a key opportunity for transitioning servicemembers and veterans as they transition to civilian life. If you have a passion and the drive to start a business, this intensive training workshop is a perfect fit for you!
Speaker: Speakers include Tommy Causey Small Business Administration Henry Snorton, MEDI and TSBDC Staff - Feleesha Johnson, Noel Bagwell, Attorney at Law
Wednesday, February 24, 2016 10:00 AM to 11:30 AM
Topic: Start-up Assistance
Through this workshop you will learn 1. to evaluate yourself as a potential business owner. 2. to examine the potential market for your business idea. 3. the basics of starting a business including the requirements of the loan process.
Speaker: Maleia M. Evans, MBA Director of TN Small Business Development Center
Wednesday, February 24, 2016 10:00 AM to 11:30 AM
Topic: Start-up Assistance
Through this workshop you will learn 1. to evaluate yourself as a potential business owner. 2. to examine the potential market for your business idea. 3. the basics of starting a business including the requirements of the loan process.
Speaker: Maleia M. Evans, MBA Director of TN Small Business Development Center
Thursday, February 25, 2016 9:00 AM to 12:00 PM
Topic: Start-up Assistance
The seminar discussion includes the forms of business organization, tax requirements, business licenses, business planning and financing options with additional discussion about SBA loan qualification and opportunities.
Speaker: Bruce Hayes, Sr. Business Specialist, TSBDC
Thursday, February 25, 2016 11:30 AM to 1:00 PM
Topic: Start-up Assistance
The counselor discusses basic business planning including financial projections and legal entity. You will receive an information packet containing phone numbers and addresses for information about business licenses and taxes and other start-up materials.
Thursday, February 25, 2016 5:30 PM to 7:30 PM
Topic: Marketing and Sales
Social Media tools are some of the most powerful (and free) marketing tools available for small business owners today. A FREE webinar that will be presented this month by the TTU Small Business Development Center (TSBDC) can help start utilizing social media to market your business. “Social Media Marketing” is the title of the seminar being presented from 5:30 to 7:30 p.m. on Thursday, February 25. Led by Jen Dangelo, Director of the TTU TSBDC, the seminar will address how to market your business through social networks such as YouTube, Facebook, Twitter, and blogs. Social networking can increase visibility, strengthen branding and generate more sales for your business. Build a list of valuable social networking sites, explore Facebook tools and how to use them, learn how social networks complement a website. Registration is required and can be done here or by calling the TSBDC’s office at TTU at (931) 372-3648.
Speaker: Jen Dangelo
Location: Online
Thursday, February 25, 2016 5:30 PM to 7:00 PM
Topic: Marketing and Sales
When deciding how to brand your company and message, it is easy to resort traditional methods of marketing. Ultimately, you run the risk of becoming just another business or company that provides the same thing everyone else provides. Therefore, we will address innovative strategy that you can use to differentiate your message and brand. Registration is required. Limit seating.
Friday, February 26, 2016 11:30 AM to 1:30 PM
Topic: Start-up Assistance
The seminar discussion includes the forms of business organization, tax requirements, business licenses, business planning and financing options (including SBA loan guarantees).
Speaker: Jutta Bangs, Director TSBDC
Monday, February 29, 2016 9:00 AM to 12:00 PM
Topic: Start-up Assistance
Why does business planning have to be the same ole stuff? Business planning does not happen like we teach in the classroom. Small Business planning is much more dynamic and moment by moment instead of forecasting the future. Lots of decisions are made over a cup of coffee or while driving not forecast months in advance. Business owners are much more reactionary to the market and have limited planning budgets. Try business planning using GrowthWheel. GrowthWheel is a new innovative tool that lets the business owner plan what is most pressing need for the business. It also is a visual tool to provide structure and direction allowing you to set goals and take action. NO MORE writing 40 pages of useless information that always ends buried in your desk. Gone are charts and graphs replace by 30 day plans and action steps. GrowthWheel is not just for new businesses but also works for all businesses in all stages and for all industries. Come try this totally innovative approach to business planning.
Speaker: TSBDC Staff

March

Tuesday, March 01, 2016 5:30 PM to 7:30 PM
Topic: Not Set
PREREQUISITE: Must have completed "GrowthWheel Introduction" and submitted GrowthWheel® 360° Screening prior to registration. This small group training will focus on FINANCIALS. Each participant will work on an individual action plan or growth plan related to: • Work that relates to relations with market players • Collecting competitor information • Improving the company’s competitive position • Collecting market information. Each participant will receive a kit that is customizable to their individual business's needs. Pre-registration required.
Speaker: Aundrea Wilcox — KOSBE Executive Director | GrowthWheel Certified Business Advisor™
Wednesday, March 02, 2016 11:00 AM to 12:00 PM
Topic: Business Basics
Business Owners, let the attorney know your area of interest and become informed! Legal topics to be covered: Leases, Contracts, Powers of Attorney, Corporate Meetings and other business related legal topics.
Speaker: Charles G. Fisher, Attorney at Law, Grant Konvalinka and Harrison, P.C.
Thursday, March 03, 2016 9:00 AM to 11:00 AM
Topic: Marketing and Sales
You've thought about what social networks to use for your business or nonprofit, and you're ready to take the next step. Where do you go from here? this seminar will give you a closer look at the popular social media networks - Facebook, Twitter, LinkedIn, Google+, Pinterest, and Instagram. This information-packed seminar will demonstrate how social media can help you in your business. Participants will have plenty of time to ask questions, share experiences, and network with peers. And you'll leave with real-world insights and knowledge that you can put to work immediately to your business succeed. Registration is required. Limited seating.
Thursday, March 03, 2016 11:00 AM to 1:00 PM
Topic: Marketing and Sales
This seminar on social media marketing is great for both future and existing entrepreneurs. Some topics that will be covered: - Find the right media mix for your business. - Time management. - Target market & finding the right social media platform. - Different types of social media platforms.
Speaker: Jutta Bangs
Thursday, March 03, 2016 11:30 AM to 1:00 PM
Topic: Start-up Assistance
The counselor discusses basic business planning including financial projections and legal entity. You will receive an information packet containing phone numbers and addresses for information about business licenses and taxes and other start-up materials.
Saturday, March 05, 2016 8:30 AM to 12:00 PM
Topic: Start-up Assistance
The Small Business Boot Camp is an essential first step for a budding entrepreneur. If you are thinking of starting a business, in the process of writing a business plan, securing financing or in need of a refresher, this is the seminar for you! During this ½ day seminar, participants will discuss practical steps to take in establishing a successful foundation to grow your business. From the business plan to securing financing, topics covered include general business matters, cash flow statements, P&L, financial ratios, marketing and management plans. This free seminar will be held at the TSU Avon Williams Campus located at 330 Tenth Avenue, North. For registration assistance, please call 615.963.7179.
Speaker: Gregory Jones
Saturday, March 05, 2016 8:30 AM to 11:30 AM
Topic: Business Accounting and Budget
WORKSHOP IS LIMITED TO 10 REGISTRANTS Discover the basic features in QuickBooks and the types of information you need to track in your business! If you are a new user of QuickBooks, you are invited to attend a hands-on training class to be held at the Small Business Development Center at Tennessee State University. * Manage money coming in and money going out (sales, invoicing, paying bills, and tracking expenses) * Reconcile accounts * Use reports to understand your business, including profitability and sales trends This free seminar will be held at the TSU Avon Williams Campus located at 330 Tenth Avenue, North.
Speaker: Thomas Tate
Monday, March 07, 2016 12:00 PM to 1:00 PM
Topic: Business Accounting and Budget
The instructor will be reviewing the top 10 bookkeeping mistakes which all small business owners should avoid. Practical solutions to overcome these issues and ideas on office efficiency will be discussed. Topics include how to set up your QuickBooks or accounts in order to capture the information you and your accountant need, employing family members, how to read a financial statement, what receipts to keep, and how to expense your meals. Bring your QuickBooks questions for the question and answer period at the end of the class.
Speaker: Presented by Lynn Talbott, PHR, HR Business Solutions, LLC.
Tuesday, March 08, 2016 8:00 AM
Topic: Managing a Business
In part one of this two part series the participants will learn specific strategies for Surviving Active Shooter Situations. In our S.A.S.S. program the attendees will learn specific techniques of what to do if the unthinkable happens and they find themselves in the middle of an Active Shooter Situation. There are specific and easy to remember actions that YOU CAN DO to drastically increase the chances of surviving an Active Shooter Situation for you, coworkers, and your family. The Active Shooter Situation will be over in minutes but seconds will count, do you know what to do? In part two we will explore the framework of a workplace violence prevention plan, discussing the FBI Typologies of violence and the impact that they have on the workplace. We will also discuss situational awareness as the foundation of personal safety and techniques of how to become a harder target. Seminar Highlights: 4 Hours • How to increase your chances of surviving an active shooter situations (SASS) • Should I Run? • Should I Hide? • Should I Fight? • Introduction to Behavioral Threat Assessment Teams for prevention
Speaker: John Rose, M.A.--- John actively served in local law enforcement for over 18 years, and is a graduate of the FBI National Academy. John holds a M.A. in Criminal Justice and Criminology from East Tennessee State University, where he is an Adjunct Faculty member and instructs classes on workplace violence and other criminal justice topics. In April 2009 John was a presenter at the European Association of Threat Assessment Professionals annual conference in Berlin Germany. In April and October of 2010 John presented a lecture on workplace violence at the Gavin de Becker & Associates Advanced Threat Assessment and Management Academy at Lake Arrowhead CA. John has developed this program and lectured on workplace violence prevention specific to government offices, health care, private industry and higher education audiences. John is a member in good standing with the Association of Threat Assessment Professionals.
Tuesday, March 08, 2016 9:00 AM to 10:30 AM
Topic: Government Contracting
GSA purchases a broad range of goods and services for the federal government. GSA's Federal Supply Service Schedules Program is a + $20 billion program. GSA Schedules have become increasingly popular because many contracting officers, federal purchasers, and vendors find them very quick and easy to use. The objective of this training is to review the GSA procurement process, explain terms & definitions, "how to get on the schedule", as well as review of the preliminary steps involved in doing business with the Federal Government. GSA preliminary criteria ****************** - Must be registered in the www.sam.gov database. - Projected government sales to reach at least $100,000. - Show financial capability. - In most cases, to have been in business for at least 2 years.
Speaker: Mr. Paul Middlebrooks, Marketing Consultant University of Tennessee Procurement Technical Assistance Center (PTAC)
Tuesday, March 08, 2016 1:30 PM to 3:30 PM
Topic: Marketing and Sales
This is the second half of the International Trade seminar held on the morning of Oct 7th. This is a field trip for those attendees to tour the Port of Cates Landing in Tiptonville TN.
Speaker: Maleia M. Evans, MBA Director of the TN Small Business Development Center and an invited Panel of West TN small business owners who are successfully exporting.
Tuesday, March 08, 2016 4:00 PM to 6:00 PM
Topic: Start-up Assistance
This workshop provides basic information on starting a small business. *TSBDC services *Personal Considerations *Business Planning *Financing *Requirements
Tuesday, March 08, 2016 5:30 PM to 7:30 PM
Topic: Financing
PREREQUISITE: Must have completed "GrowthWheel Introduction" and submitted GrowthWheel® 360° Screening prior to registration. This small group training will focus on FINANCIALS. Each participant will work on an individual action plan or growth plan related to: • Work that relates to cash management • Preparing sales forecasts • Reviewing the cost structure • Looking into the company’s profitability and how it can improve. Each participant will receive a kit that is customizable to their individual business's needs. Pre-registration required.
Speaker: Aundrea Wilcox - KOSBE Executive Director | GrowthWheel Certified Business Advisor™