At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.
Speaker(s): Mike Coleman, Constant Contact, Authorized Expert
Co-Sponsor(s): Maleia M. Evans, MBA Director TN Small Business Development Center; The Covington-Tipton Co Chamber of Commerce
Lunch is available by pre-order, deadline Aug 14th, for a fee of $10 payable to the Chamber of Commerce. You are also welcome to bring your own lunch at no charge.
Fee: No Cost