E-Commerce - Part II - Advanced - VIRTUAL

This is part two of a two part discussion that provides an overview of e-commerce from the lens of how it impacts your business.

This discussion builds on session one by taking a deeper dive into how to leverage the benefits of e-commerce across your entire business by building a flywheel between marketing and customer acquisition, customer feedback and data, and your product development efforts. We'll start with a walk through how to ensure you have a solid e-commerce storefront you can direct traffic to and how to build a marketing campaign with an eye towards long term growth. From there we'll cover how you can glean data from your customers and marketing efforts to feed back into your business and improve your customer experience.

Chris Wilson is an accomplished business and e-commerce leader with experience at both startups and established companies. Chris received his undergraduate degree from Washington University in St Louis and his MBA from the University of TN, Chattanooga. Chris began his career while in college interning at Smart Furniture. After five successful years in marketing and product roles at Smart Furniture, he joined two e-commerce startups, helping take both through product launch and initial scaling efforts before returning to Smart Furniture as CEO. Throughout his career he has focused on the intersection of product development, sales/marketing, and operations with a keen eye towards company growth and profitability. He is a proven leader who has shown he can build, scale, and drive efficiencies, all with an eye towards strong financial performance.