Gen Z will account for 40% of all consumers by 2020, how will you market to this demographic? The presentation will discuss Succeeding in a Micro Moments World and Using Data to Drive Growth Succeeding in a Micro Moments World - Connect with customers on mobile and make sure your business is there from the moment they find you online to the moment where they click, call, or buy. Using Data to Drive Growth - Learn about tools to help you collect and interpret real-time information about how customers are interacting with you online, so, you can make smarter decisions about how to reach key audiences on your budget, timeline, and terms.
Speaker(s): Grow with Google Tennessee Event
Co-Sponsor(s): Chamber of Commerce, TN Small Business Development Center
Fee: No Cost