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Social Media & Digital Marketing for 2019

Jul
11
2019
Thu 1:00 PM to 4:30 PM

You will be encouraged to bring your own laptop or tablet for this course. This course will cover the following: *Deciding on Your Platforms – Learning the Functions and Business Uses for Social Media Platforms Covered: o Facebook o LinkedIn o YouTube o Instagram o Other o How to run effective campaigns that combine both offline and online marketing. o Tracking – effective use of free/paid tools to streamline you social media efforts and tracking *Social Media Plan Building, Building an effective Social Media Plan o Who and where are your best customers o Define your voice o Why would someone want to connect with you on social media o What are the big ideas that are going to drive your campaign o Content allocation – who will implement your social media projects • Who – Who is going to do the work on your social media marketing • When - developing a calendar / schedule • Where - Office? Outside resources? Mobile? Computer? • What – What pieces of content do you need? Do you need an image repository? Videos? • Develop a detailed calendar to structure your social media activities

Speaker(s): 100 Cups Consulting - Jason Elkins


Fee: $ 50.00

Payment will be required at workshop Check or cash preferred.

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Phone: 615-230-4780

Location

TSBDC @ Volunteer State Community College
300 Bldg.
300 Bldg. Nashville Pike Ofc. 103C Gallatin, TN 37066

To get here, take the GAP Blvd entrance from Nashville Pike into Vol State.  Then take your first entrance on the right into the parking lot. The 300 Building will located in the round-a-bout and has the number 300 on the front.

We also provide in-person counseling in Hartsville, Lafayette, Lebanon, Portland, White House, and Westmoreland.  Call 615-230-4780 or email charles.alexander@volstate.edu to learn more.