Building & maintaining a website for your business can seem like an intimidating task, but this workshop will break down the fundamentals of what a website is, what it can do and how it can serve your customers. There has been a major shift in how consumers find and research local businesses. Consumers want information instantly, so your business needs a reliable and professional looking website that will provide them with what they are looking for. No need to fear learning about code, servers and other tech jargon in this workshop. This will be presented so that anyone with a basic knowledge of surfing the web will understand and learn these valuable tips: Defining Your Goals • What does your website need to accomplish for you • What type of content should you post • Why responsive design is a necessity • When to consider a web overhaul Driving Traffic To Your Website • Making your website a content hub • How to appear in search engines • Using paid advertising • Gaining repeat traffic and retaining an audience Analyzing Behavior & Competitors • Using Google Analytics to track website traffic & visitor behavior • How to understand keywords and utilize them • How to outperform your competitors • Getting wins for your website How To Build A Website • What / who not to use when building a website • Prioritizing user experience & site performance • Easy DIY options such as Squarespace • Using more robust platforms such as Wordpress, Drupal & Joomla Overview Of More Advanced Options • Ecommerce & selling online • Search engine optimization • Understanding the value of links to your website • Positioning your website as an authority
Speaker(s): Robbie Green
To get here, take the GAP Blvd entrance from Nashville Pike into Vol State. Then take your first entrance on the right into the parking lot. The 300 Building will located in the round-a-bout and has the number 300 on the front.
Fee: $ 20.00
Check or cash preferred. Payable at the workshop.
To get here, take the GAP Blvd entrance from Nashville Pike into Vol State. Then take your first entrance on the right into the parking lot. The 300 Building will
We also provide in-person counseling in Hartsville, Lafayette, Lebanon, Portland, White House, and Westmoreland. Call 615-230-4780 or email charles.alexander@volstate.edu to learn more.