Social Media Digital Marketing Course

You will be permitted to bring your own laptop or tablet for this course. There are also computers available for this hands-on course This course will cover the following: *Deciding on Your Platforms – Learning the Functions and Business Uses for Social Media Platforms Covered: o Facebook o Twitter o LinkedIn o YouTube o Instagram o Pinterest o Other o How to run effective campaigns that combine both offline and online marketing. o Tracking – effective use of free/paid tools to streamline you social media efforts and tracking *Social Media Plan Building, Building an effective Social Media Plan (Hands On) o Who and where are your best customers o Define your voice o Why would someone want to connect with you on social media o What are the big ideas that are going to drive your campaign o Content allocation – who will implement your social media projects • Who – Who is going to do the work on your social media marketing • When - developing a calendar / schedule • Where - Office? Outside resources? Mobile? Computer? • What – What pieces of content do you need? Do you need an image repository? Videos? • Develop a detailed calendar to structure your social media activities

Speaker(s): Transparent - Jason Elkins

Fee: $ 99.00

Payment will be required at workshop Check or cash preferred.