Predictably Irrational: Marketing to Humans
Discover why traditional marketing fails and learn to create campaigns that actually drive behavior by understanding how humans really make decisions. Drawing from behavioral psychology research, this presentation reveals that customers aren't rational calculators - they're predictably irrational beings who rely on mental shortcuts and emotional triggers. You'll learn the BEAPS framework (Branding, Experience, Advertising, Pricing, Spend) to cut through advertising noise and create distinction over differentiation. Perfect for business owners and marketers looking to leverage cognitive biases and psychological principles for ethical, effective campaigns.
Key Actionable Takeaways:
Speaker Bio:
Jeremy LaDuke founded Epic Nine: Marketing Outfitters in 2014 and since then has helped hundreds of businesses navigate the marketing wilderness and reach their goals. Jeremy is also co-host of Marketing Trailblazers: Fireside Chats with Trailblazing CMOs, author of Climb: The Risks and Rewards of Elevating Your Brand, founder of Climb Club, HeyCompass, and Spark Cards and co-founder of the Sky City Entrepreneur Center in Maryville, TN.
Fee: No Cost