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Branding For Breakthroughs

Feb
3
2025
Mon, Feb 3 11:30 AM to 12:30 PM
Topic: Marketing and Sales

Workshop Overview: Are you ready to take your brand to the next level? Branding for Breakthroughs is an advanced in-person workshop designed for entrepreneurs and business owners who want to move beyond the basics and position their brand for meaningful growth. Whether you’re striving to stand out in a competitive market, connect more deeply with your audience, or align your brand with your long-term business goals, this workshop will equip you with the strategies and insights needed to achieve your next big breakthrough.

Who Should Attend: This workshop is ideal for business owners and entrepreneurs who already have basic branding in place but want to take it to the next level to grow their business, engage their target market, and build a brand that truly stands out. What You’ll Learn:

  1. Refining Your Brand Identity:
  • Reassess your brand’s mission, values, and unique positioning to ensure they reflect where your business is headed.
  1. Brand Storytelling for Impact:
  • Learn how to tell a story that captivates and resonates with your ideal audience, building emotional connections that drive loyalty.
  1. Creating Consistent Brand Touchpoints:
  • Discover how to align your brand’s visual identity and messaging across platforms to create a seamless customer experience.
  1. Strategies for Competitive Differentiation:
  • Explore how to effectively position your brand to stand out in a crowded marketplace.
  1. Building Brand Loyalty:
  • Understand the psychology of customer engagement and learn techniques to turn satisfied customers into loyal advocates.
  1. Actionable Growth Plans:
  • Develop a roadmap for scaling your brand and breaking through current barriers to achieve sustained success.

Interactive Elements:

  • Brand Discovery Exercise: Participants will identify untapped strengths and opportunities within their current brand.
  • Real-World Case Studies: Analyze brands that achieved breakthroughs and uncover the strategies behind their success.
  • Breakthrough Brainstorm: Group discussions to explore new ideas and growth strategies tailored to your brand.
  • Live Q&A: Engage directly with branding expert, Kelly Utt, for personalized insights and advice.

Why Attend?

Branding isn’t just about standing still—it’s about evolving with your business and market demands. Whether you're ready to expand into new markets or reintroduce your brand with renewed clarity and energy, this workshop provides the knowledge and tools you need to unlock the next chapter of your success.

Branding for Breakthroughs will give you actionable strategies, empowering you to achieve the kind of growth and visibility that puts your business ahead of the competition

Speaker(s): Kelly Utt

Co-Sponsor(s): Lunch Provided by Ascend Federal Credit Union


Fee: No Cost

Register Online
Already Registered? Sign in for more information.
Phone: (615) 898-2745
Email: mtsu@tsbdc.org

Location

Murfreesboro | TSBDC of Middle Tennessee State University
Rutherford County Chamber of Commerce
Conference Room 2a
3050 Medical Center Parkway Murfreesboro, TN 37129