This timely seminar will discuss strategies and tactics to successfully set company sales goals and then take them down to the individual salesperson. Your takeaway will be a framework for how to develop goals, objectives, and planning for 2024. Topics covered will be: • How to set goals & why o Why goals are needed o Why forecasting is notoriously inaccurate o Set goals from the top-down, bottom-up, or both? • Communicating why accuracy is Important for each goal o Helping salespeople understand that it’s not just about the overall number o Sandbagging vs. pie-in-the-sky…why both hurt your company and ultimately your clients • Planning for Success in 2024 o Weekly, monthly, and quarterly check-ins on both activity and results o Adjusting to changing markets, underperformance, and non-compliance
Speaker(s): Kerry Meacham is the Owner/Outsourced VP of Sales – Above the Line Strategies LLC He has more than 30 years of sales experience and 25 years managing sales teams with companies varying in revenues from $3M to $165M. He has worked with companies that build conveying equipment, stamped metal parts, automotive assemblies, farm equipment, and small motors. He has managed sales teams as small as two and as large as 50 in his career. His vision for Above the Line Strategies is “To give hope to owners that they can build a strong sales team for their company.” Kerry grew up in a small rural area of Middle Tennessee, and he and his wife moved back to be close to their family here. He enjoys spending time playing with his grandson, fishing with his dad, and cheering on the Titans with his wife.
Co-Sponsor(s):
Fee: No Cost