This seminar gives insights into three crucial areas of sales. 1) Hiring salespeople right the first time: your takeaway from this section will be to have an understanding of how to think about the sales hiring process, which is very different from hiring for other functions within your organization. 2) How to use sales metrics with your sales team: your takeaway regarding sales metrics will be to understand the framework that will help you more effectively use metrics to drive your business, diagnose problem areas, and ultimately spend more time being productive. 3) How to transform your sales manager into the leader you always desired: your takeaway from this section will be how to identify and close the gap between the current state and the desired future state of your sales leader. Topics covered will include: • How to Hire Salespeople o Avoiding Common Owner Myths o Identifying Roles & Responsibilities o Incentivizing the Proper Behaviors • Sales Metrics o How to Manage for Best Results o Cause & Effect o Sales Activities • Manage Sales Managers o Managing vs. Selling o Forecasting o Metrics and Accountability
Speaker(s): Kerry Meacham is the Owner/Outsourced VP of Sales – Above the Line Strategies LLC He has more than 30 years of sales experience and 25 years managing sales teams with companies varying in revenues from $3M to $165M. He has worked with companies that build conveying equipment, stamped metal parts, automotive assemblies, farm equipment, and small motors. He has managed sales teams as small as two and as large as 50 in his career. His vision for Above the Line Strategies is “To give hope to owners that they can build a strong sales team for their company.” Kerry grew up in a small rural area of Middle Tennessee, and he and his wife moved back to be close to their family here. He enjoys spending time playing with his grandson, fishing with his dad, and cheering on the Titans with his wife.
Co-Sponsor(s):
Fee: No Cost