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Developing a Communication Strategy

May
16
2023
Tue, May 16 11:00 AM to 12:00 PM

Developing a Communication Strategy

In this training, Paula Anderson (Paula Anderson Consulting) will discuss:

  • Identifying your target customer
  • Traditional Media
  • Public Relations
  • Advertising
  • Communication Channels
  • New Media Technologies
  • Websites

About your speaker: Paula Anderson attended LeMoyne-Owen College and earned a bachelor’s degree in English in 1996. In 2020, she earned a second bachelor’s degree in Journalism with an emphasis in Public Relations. In 2021, Paula earned a master’s degree in Journalism and Strategic Media. Her master's research project was the creation of a digital magazine to help students learn about entrepreneurship. She is a certified professional coder (CPC®) and approved medical coding instructor with (AAPC). Paula taught Medical Coding, Basic English, English Composition and Oral Communication at American National University. In 2017, she developed a magazine to highlight the journey of underrepresented entrepreneurs in Memphis. Tenn. She has a passion for writing and wants to tell stories that inspire, inform and persuade. Her other strengths are planning, training and researching.

Speaker(s): Paula Anderson

Co-Sponsor(s):


Fee: No Cost