If you are like most businesses, you are proud of your offering. After all, it is what makes you money and it is important--at least to you. Unfortunately, customers don’t want to hear about how wonderful YOU are, they want to find a way to solve their problems. Here’s the good news: you can increase your sales by changing the way you think about marketing. In this talk, Eric Rutherford, owner of Straight Forward Marketing Group—a StoryBrand Certified Guide—will share the seven points of the StoryBrand framework. You’ll walk away knowing that your customer is the hero in their story and you are the guide that helps them succeed. Stop promoting yourself and start emphasizing your customer’s problem.
Eric Rutherford has worked in product and content marketing for over four years. He specializes in marketing strategy, product positioning, and content development. Eric is the owner of Straight Forward Marketing Group and understands how marketing can feel overwhelming. Straight Forward Marketing Group can create a custom plan so you can focus on your business while knowing your marketing is working for you.
Speaker(s): Eric Rutherford
Fee: No Cost