Most small businesses operate on a limited budget, and many entrepreneurs consider marketing something they can't afford. Often times it's easy for small business owners to find excuses for neglecting marketing. However, it is true you have to spend money to make money. If you do not effectively market your company, brand, image, and products or services, you won't be in profitable business for long. This seminar given by Kate Shelton explains the importance of marketing efforts by small businesses and introduces the basic components of marketing such as target marketing, competitive advantage, and advertising.
Fee: No Cost