Branding is an essential part of your companies vision and value. When advertising to consumers, the first thing they recognize is the visual aspect of the business. But branding is so much more than a logo. You will need to work on branding your business to gain the trust of consumers. But how can your business provoke your desired emotional response from your customers? Branding 101, led by Michael Aikens, marketing veteran and champion of branding will conduct a presentation to help you, the business owner, understand what it takes to build your brand, and brand yourself across all mediums and communication channels.
Speaker(s): Michael Aikens
Fee: No Cost