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Is This an Expensive Mistake? Evaluating Your Business Idea

Jul
23
2026
Thu, Jul 23 12:00 PM to 1:00 PM
Topic: Start-up Assistance

Is This an Expensive Mistake?

Every successful business starts with an idea, but not every idea should become a business.

This workshop is designed specifically for pre-venture entrepreneurs who are still evaluating a business idea or are in the early planning stages. Before investing significant time, money, or energy, you'll learn practical tools to determine whether your idea has real potential.

We'll cover how to evaluate market demand, identify your target customer, understand the product life cycle, consider economic factors, and complete a SWOT analysis to uncover your idea's strengths, weaknesses, opportunities, and threats.

Whether you're considering starting your first business or exploring a new venture, you'll leave with a framework to help you make informed decisions and avoid costly mistakes before you launch.

Speaker(s): Sarah Becht, TSBDC Social Media Consultant; owner, Cnterstage Mkt

Co-Sponsor(s):

The Tennessee Small Business Development Center Network is funded in part through a cooperative agreement with the U.S. Small Business Administration. Additional funding is provided by the Tennessee Board of Regents and the State of Tennessee. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the view of the SBA. All TSBDC programs and services are nondiscriminatory and available to individuals with disabilities. For special needs, please contact the TSBDC office at (423) 478-6247 two weeks prior to the event for which you would like to register.


Fee: No Cost

Register Online
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Phone: (423) 478-6247
Email: JDeCook@tsbdc.org

Location

TSBDC @ Cleveland State Community College
Technology Building
T116
3535 Adkisson Drive Cleveland, TN 37320-3570