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Food Entrepreneurs Business Strategy Series - Virtual/Recorded

Tue 3:00 PM to 4:30 PM
Topic: Managing a Business

Food Entrepreneurs Business Strategy Series Tuesdays, July 6 - 27 from 3 - 4:30 p.m.

Our center has partnered with Mountain Harvest Kitchen to provide 10 scholarships to this virtual series. You will have access to the recordings of all of the sessions if you are unable to tune in to the live training. Following registration here, your information will be provided to Mountain Harvest Kitchen and they will send you a link to access the training.

Are you interested in growing your food business? Mountain Harvest Kitchen is launching a 4-part virtual class series that will meet Tuesdays July 6 - 27.

This workshop is a crash course for food manufacturers, food truck owners, restaurateurs, and other food business creatives to learn how to succeed in the industry.

Facilitated by serial food entrepreneur turned business advisor Andy McCarthy, each class we're bringing in special topics guests to share their real life experiences and lessons learned. There’s no better way than to connect and learn from others who have not only been there and done that, but who are leading the way.

• Food Entrepreneurs Business Strategy Series • Tuesdays, July 6, 13, 20, and 27 from 3 - 4:30 p.m.

What attendees will get: • A clear vision for the next 5 years of your business • A detailed plan for the next quarter & year's activities to achieve the vision • A framework for thinking and working on your business • A clear pricing, marketing, and hiring strategy • Tools and exercises to sustain continued growth • All sessions will be interactive with company specific deliverables • Access to recordings Read more about the classes and instructors below!


Facilitator Andy McCarthy is the former owner of King of Pops- fresh fruit popsicle manufacturer, restauranteur, and P10 specialty food distribution company turned business strategist and advisor.

Class 1: Vision of Success & Goal Setting Tuesday, July 6 from 3 - 4:30 p.m.

A company’s vision tells the story of where the company is going and it will ultimately inform the why, how, who, and what of your business. The vision for your food company sets the tone for the type of people you work with and who will work for you. During this course, participants will craft their our own long-term vision of success then break down the vision into 1-year and quarterly SMART goals.


Speaker Matt Anderson brings over 12 years of experience in finance and accounting working with fast growing small to mid sized businesses from restaurant and food production, technology, retail and construction industries.

Class 2: Pricing Strategy & Financial Forecasting Tuesday, July 13 from 3 - 4:30 p.m. This class will focus on how to build a financial forecast and budget for the year utilizing annual goals and will discuss the following topics: Food product & menu pricing, vendor margins, and how to create a break-even analysis to understand when we can afford to build out our own space, buy a new piece of equipment and/or hire new staff.


Lee Deas is the founder and visionary at Obviouslee- a Charleston based marketing and brand strategy firm that represents food & beverage clients like Island Coastal Lager, Charleston Mix, Firefly Distillery, and Owl's Brew.

Class 3: The Food Marketing Plan Tuesday, July 20 from 3 - 4:30 p.m. Having a great business idea is a good start, but if we can’t effectively communicate what our business does or what our product is, then even a revolutionary idea won’t go very far. During Week 3 we will Identify our target market, business uniques, complete a 1-page marketing plan and develop a written recipe to execute the plan. We will also discuss food company branding strategies, labeling, and menu design with marketing leader Lee Deas.


Jessica Cabrera has spent the last 18 years facilitating individual and organizational change to make an impact and improve lives via leadership development, employee & member engagement, strategic planning, organizational development, and coaching.

Class 4: Values & People Strategy Tuesday, July 27 from 3 - 4:30 p.m. Identifying who we are as a business allows us to build the culture we want, hire the right people, identify the roles we need and tie them back into the business and financial strategy. Managing relationships with people is the number one hardest thing to do in business.

In this course, we’ll offer a behavioral assessment to help you gain more self-awareness as business owners and assess the gaps to help you hire smarter and build a more productive team.

Fee: No Cost