Marketing to Millennials and Generation Z
What is the best way to reach a younger market? How do you get them to spend? Where do you spend your marketing budget? In this class we will discuss: * the most effective marketing tools for these generations * the difference between the two * common misconceptions * influencer marketing * content marketing * study examples of great marketing campaigns This is the last of the three-part Digital Domination Day series! Attend one, two or three sessions to become a master of online marketing!
Speaker(s): Sarah Becht, Pixel Logic
Co-Sponsor(s): TSBDC at Cleveland State
Fee: No Cost