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Marketing to Millennials and Generation Z

Thu 11:00 AM to 12:00 PM
Topic: Marketing and Sales

What is the best way to reach a younger market? How do you get them to spend? Where do you spend your marketing budget? In this class we will discuss: * the most effective marketing tools for these generations * the difference between the two * common misconceptions * influencer marketing * content marketing * study examples of great marketing campaigns This is the last of the three-part Digital Domination Day series! Attend one, two or three sessions to become a master of online marketing!

Speaker(s): Sarah Becht, Pixel Logic

Co-Sponsor(s): TSBDC at Cleveland State

Fee: No Cost

Phone: (423) 478-6247


TSBDC @ Cleveland State Community College
Technology Building
3535 Adkisson Drive Cleveland, TN 37320-3570