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Marketing and Branding - Intro to Business

Tue 6:00 PM to 7:30 PM
Topic: Marketing and Sales

This workshop will introduce you to the fundamentals of one of the most important aspects of any business: marketing. Learn the concepts of the "5Ps"-- Product, Promotion, Price, Place, and Positioning. We will help you create a comprehensive marketing plan for business that encompasses a creative plan, a positioning plan, and a media marketing calendar--the essentials of any good marketing strategy. Topics covered by this course include: What is marketing? Conducting market research Analyzing the market environment Selecting your target markets Market positioning Designing products & services Pricing products & services Placing products & services Promoting products & services Creating a marketing plan This seminar will take place at the Etowah Community Center

Speaker(s): Jennie DeCook, Small Business Specialist

Co-Sponsor(s): Cleveland State Community College

Fee: No Cost

Phone: 423.263.6575


Etowah Community Center
Meeting Room
155 Robinson Street Etowah, TN 37331