This workshop will introduce you to the fundamentals of one of the most important aspects of any business: marketing. Learn the concepts of the "5Ps"-- Product, Promotion, Price, Place, and Positioning. We will begin to help you create a comprehensive marketing plan for business that encompasses a creative plan, a positioning plan, and a media marketing calendar--the essentials of any good marketing strategy. This Seminar will be in room 115 of the Technology Building
Speaker(s): Jennie DeCook, Small Business Specialist
Co-Sponsor(s): Cleveland State Community College
Fee: No Cost