This workshop will introduce you to the fundamentals of one of the most important aspects of any business: marketing. Learn the concepts of the "5Ps"-- Product, Promotion, Price, Place, and Positioning. We will help you create a comprehensive marketing plan for business that encompasses a creative plan, a positioning plan, and a media marketing calendar--the essentials of any good marketing strategy. Topics covered by this course include: What is marketing? Conducting market research Analyzing the market environment Selecting your target markets Market positioning Designing products & services Pricing products & services Placing products & services Promoting products & services Creating a marketing plan This seminar will take place in Room 107 at the ATHENS campus of Cleveland State.
Speaker(s): Jennie DeCook, Small Business Specialist
The Tennessee Small Business Development Centers Network, hosted by Middle Tennessee State University in Murfreesboro, TN, is an accredited member of the National Association of Small Business Development Centers and funded in part through a cooperative agreement with the U.S. Small Business Administration, participating universities and community colleges, and regional support partners. All SBA programs are extended to the public on a nondiscriminatory basis. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA and other program sponsors. All information is deemed reliable, but not guaranteed. All information, events, and/or prices are subject to change or withdrawal. The Tennessee Small Business Development Centers Network shall not be held responsible for any typographical errors, misinformation, or misprints. Please confirm the information with the listing party. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact your local center or our state office at 3050 Medical Center Parkway, Murfreesboro, TN 37129 or call toll free at 1-877-898-3900.
Fee: No Cost