What Visitors Tell You, And How to Keep Them Coming Back

Visitor loyalty doesn’t happen by accident. It happens when you notice what your customers do, what they enjoy, and what makes them come back. Every purchase, click, and visit already tells a story and in a town that depends on tourism, those stories matter even more. The best part? You already have the information you need to start building loyalty today. A few actionable steps can keep your business in their minds, trusted, and easy to return to.

In this hands-on workshop, you’ll discover what your visitor information is telling you about your best customers and how to make them return again and again.

We’ll also cover the basics of search engine optimization (SEO), using ideas shared by experts at the Knoxville Entrepreneur Center. SEO helps you reach the right visitors before they arrive by showing your business when they plan their trip and look for things to do in your town.

What you’ll learn:
Spot patterns in your store and website traffic
Understand what visitors really come back for
How your website, social media and email can help you stay in touch
Explore ways that make visitors feel special and remembered
Brainstorm a simple plan to turn first -time visitors into loyal customers

You’ll leave confident, knowing that your visitor information already holds the answers.