Social media profiles are often one of the first ways your audience decides whether your business is real, trustworthy, and credible. Think about the last time you landed on a business page with no profile picture, no website link, and a blank About section. Chances are you felt a little suspicious about whether it was a legitimate page or even a real business.
When you optimize your social media profiles, you welcome your audience to a page that reflects your business, your core values, and your offers. It shows who you are, who you serve, and why people should trust you.
In this hands-on workshop, you’ll learn how to create standout profiles on Facebook, Instagram, TikTok, and LinkedIn. We’ll cover practical updates like writing keyword-specific bios, adding links, choosing your profile image, and using simple SEO strategies that make your business easier to find online.
Speaker(s): J. Rachel West, Founder of JRW Consulting LLC and creator of the Foundations First Framework™, will guide you step by step as you optimize your social media profiles to attract the right people to your page.
Co-Sponsor(s): Blount Partnership
For questions, please reach out to Samantha Fox: sfox@tsbdc.org
Fee: No Cost