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Instagram for Businesses: How to on Hashtags and Videos

Tue 12:00 PM to 1:00 PM

Posts with at least one hashtag average 12.6% more engagement.

Struggling with hashtags? We’ll define hashtags. In addition, this workshop will offer suggestions for creating and using hashtags onto your Instagram posts. Whether you are using hashtags in your posts or Stories, we’ll create a strategy to implementing and optimizing them.

By the year 2020, 80% of the content will be video.

We’ll touch on Instagram Live, IGTV, and using optimizing videos for your Instagram Business accounts for your newsfeed and Stories.

Please be able to sign into your account before coming to the presentation.

Valentina Escobar-Gonzalez, MBA, founded Beyond Engagement – Social Media Solutions in January 2012 – and hasn’t slowed down since. She has a passion for assisting small businesses grow their engagement levels with customers online with social media marketing.

Valentina keeps up-to-date with the latest marketing, communications and social media trends by networking – not only in the Tri-Cities, but across the state. She joined a panel at the region’s only social media conference in Knoxville, which was attended by 500 marketing professionals and small business owners. Her topic included strategies for beginning social media marketers, with an emphasis with her experiences with small business owners, nonprofits and educational institutions.

Her other achievements include:

Named a 40 under Forty recipient in the Tri-Cities (within a year of moving to the area) Featured in National Marketing Smarts Podcast: Big Heart, Small Budget: Social Media for Nonprofits and Small Businesses Finalist for the prestigious KOSBE Awards in Innovation & Marketing Received an honorable mention by KOSBE judges in Innovation. Named 70 Rising Social Media Stars

She presented to the American Advertising Federation of Coastal Carolinas in Myrtle Beach, Greenville (SC), and in Southwest Virginia about attending the latest Social Media Strategies on Facebook and on Instagram. Valentina has participated in numerous speaking engagements to education institutions, including Milligan College, East Tennessee State University, Emory & Henry College, and Northeast State Community College’s Foundation where she helped increased donations through social media and assisted in promoting its inaugural Derby event through Facebook.

Speaker(s): Valentina Escobar-Gonzalez, MBA, Founder of Beyond Engagement—Social Media Solutions

This ZOOM live webinar is a view-only platform where the attendees cannot see each other, and the Host cannot see the attendees. An in-meeting chat is provided for attendees to send messages to the Host and other users within the meeting. Client confidentiality is of paramount importance to us. Except where a Client consents in writing or as directed by SBA per the statute (15 U.S.C. §648(a)(7)), TSBDC is not permitted to disclose any Client Information to a third party (or share such information with other units of the organization not directly involved in the conduct of this project). Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Please contact Stefanie Decker – 865-246.2663;; 17 Market Square, Suite 201, Knoxville, Tennessee 37902.

Fee: No Cost

You will receive a reminder email 24 hrs prior to training. Please save this email to ensure you have the Zoom Link easily accessible. Please log in 5-7 minutes prior to class start time.