This workshop will help you draft your own marketing Plan for 2018 and beyond. First, Identify your target customers, and what sets you apart from the competition. Next, experienced professionals will guide you through drafting your own plan to strategically market your business, retain your customers, and reach your goals for growth. Conversation will include: 1. Keyword Strategy: identify the keywords you would like to optimize for your website. 2. Search Engine Optimization Strategy: document updates you will make to your website so that it will appear more prominently depending upon your keyword choices. 3. Paid Online Advertising Strategy: select the online advertising programs you will use to reach your target customers. 4. Social Media Strategy: document how you will use social media websites to attract customers Leave the workshop with your first draft marketing plan.
Speaker(s): Victory Harbin, Tech Nav and Chad Rogers, Old Number Eleven
Co-Sponsor(s): Tennessee Small Business Development Center
Register: https://www.eventbrite.com/e/2018-marketing-workshop-step-by-step-guide-to-build-your-own-marketing-plan-tickets-42433648184
Fee: No Cost