This class will give you an overall understanding of what Google wants in order for you to be found in organic (unpaid) searches. If you manage your own website, you will be given insider tips webmasters use to be successful on Google. If you have a webmaster, you will leave with the information to pass along that will give your online presence a boost. Marketing today is much more than just having a website. you will learn what signals Google looks for on your website and how to optimize for Google as well as for people. Next step is creating great content that will attract those customers to you- customers you have identified as ideal for what you have to offer. Once you have the content, you need to promote it with social media. But which channel? We can help you there. We discuss capturing those leads once they find you online. Having 1,000 visitors means nothing unless you communicate with those leads and grow your list. Finally, we discuss the importance of mobile marketing and what makes a website mobile friendly. Marketing Skill Level: Beginner to Intermediate.
Speaker(s): Sandi Sturm, Inbound Marketing Specialist, Inbound Train Wayne Sturm, Certified Google GYBO (Get Your Business Online) Partners and Trusted Street View Photographer
You must register with the Sturms: http://www.inboundtrain.com/google-ized-knoxville/
Fee: $ 59.00
http://www.inboundtrain.com/google-ized-knoxville/