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Constant Contact Program-Email Marketing Best Practices & Strategies

Apr
23
2015
Thu 11:30 AM to 1:30 PM
Topic: Customer Relations

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective. Attendees of this presentation will learn: •The different types of newsletters; •Email marketing best practices that get results; •How to create content that drives action; •What to write about in your newsletter; •The importance of images and how to use them; •How to create a compelling subject line; •When to send your newsletter; •And MORE ... Join us for this FREE seminar and learn some great new strategies to help your email efforts be more effective components of one of the core campaign types, newsletters and announcements.

Speaker(s): Mike Coleman, Constant Contact, Authorized Local Expert

NOTE: Parking may be found in the Market Square Parking Garage located at the corner of Walnut Street and Wall Avenue. The cost is $1.00 per hour.


Fee: No Cost

Phone: (865) 246-2663
Email: PSTCC@tsbdc.org

Location

Knoxville SBDC on Market Square
17 Market Square #201 Knoxville, TN 37902-1402