People are attracted to people who are like them or someone they aspire to be—it’s the same with brands.
We like brands with similar characteristics to ours, or ones that we’d like to have.
Imagine your brand as a person. What clothes does it wear? How does it talk? What kind of car does it drive? Is it like a patient and wise grandfather? Or a stylish and impulsive older sister?
Brand persona helps you stand out from your competition and humanizes your brand, creating a deeper connection with your customer.
This workshop is the final presentation in a 4-part series - Reach Your Business Goals Faster with Brand Strategy.
Workshop #4 will cover how defining your brand persona can…
Help you stand out from your competition. So you attract your ideal customers.
Boost brand awareness. So people remember you when it’s time to buy.
Forge brand loyalty. So your customers keep coming and bring their friends.
This event is FREE to attend however, pre-registration is REQUIRED.
Speaker(s): Jenny Kontos - President & Creative Director, Hillhouse Creative
Co-Sponsor(s): Kingsport Office of Small Business Development & Entrepreneurship (KOSBE); Kingsport Chamber; TSBDC, East Tennessee State University.
This ZOOM live webinar is a view-only platform where the attendees cannot see each other, and the Host cannot see the attendees. An in-meeting chat is provided for attendees to send messages to the Host and other users within the meeting. Client confidentiality is of paramount importance to us. Except where a Client consents in writing or as directed by SBA per the statute (15 U.S.C. §648(a)(7)), TSBDC is not permitted to disclose any Client Information to a third party (or share such information with other units of the organization not directly involved in the conduct of this project). The cooperative agreement between KOSBE and East Tennessee State University is partially funded by the U.S. Small Business Administration (SBA). SBA’s funding is not an endorsement of any products, opinions or services. SBA funded programs are extended to the public on a non-discriminatory basis. Additional funding is provided by the Tennessee Board of Regents and the state of Tennessee. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Please contact Madison Smith - firstname.lastname@example.org; 400 Clinchfield Street, Suite 100, Kingsport, Tennessee 37660.
Fee: No Cost