What do you want people to think when they hear your company’s name or see your logo? Do you want to be known for luxury like Gucci or affordability and reliability like Toyota? And more importantly, do your customers also think of you that way? From pricing to communications to customer service, brand positioning gives you a clear, consistent, and cohesive path for operating your business.
This workshop is part 3 in a 4-workshop series: Reach Your Business Goals Faster with Brand Strategy.
Workshop #3 will build off of workshop #1: Introduction to Brand Strategy and workshop #2: Set Up Your Business for Success: Build a Brand Foundation. This workshop will cover:
Understanding your audience.
So that you can build stronger relationships with your customers and focus your marketing efforts, saving you time and money.
Analyzing your competition.
So that you better understand where you fit within the market, identify new opportunities, avoid potential risks, and position yourself to stand out.
This event is FREE to attend however, pre-registration is REQUIRED.
Speaker(s): Jenny Kontos - President & Creative Director, Hillhouse Creative
Co-Sponsor(s): Kingsport Office of Small Business Development & Entrepreneurship (KOSBE); Kingsport Chamber; TSBDC, East Tennessee State University.
This ZOOM live webinar is a view-only platform where the attendees cannot see each other, and the Host cannot see the attendees. An in-meeting chat is provided for attendees to send messages to the Host and other users within the meeting. Client confidentiality is of paramount importance to us. Except where a Client consents in writing or as directed by SBA per the statute (15 U.S.C. §648(a)(7)), TSBDC is not permitted to disclose any Client Information to a third party (or share such information with other units of the organization not directly involved in the conduct of this project). The cooperative agreement between KOSBE and East Tennessee State University is partially funded by the U.S. Small Business Administration (SBA). SBA’s funding is not an endorsement of any products, opinions or services. SBA funded programs are extended to the public on a non-discriminatory basis. Additional funding is provided by the Tennessee Board of Regents and the state of Tennessee. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Please contact Madison Smith - firstname.lastname@example.org; 400 Clinchfield Street, Suite 100, Kingsport, Tennessee 37660.
Fee: No Cost