Branding is not exclusive to the Apples and Nikes of the world. Branding is essential for any business. And it’s the core elements—the purpose, vision, and values—that create a solid foundation for you to build your brand upon.
This workshop is part 2 of a 4-workshop series. Workshop #2 will build off of workshop #1: Reach Your Business Goals Faster with Brand Strategy.
This training will cover:
*Defining a purpose beyond making money. This will help you easily talk about your business with others, rally your team, and cultivate connections with customers.
*Establishing a vision. So you can define where your business is going, make meaningful business decisions, and determine what you should be tracking to inform your progress.
*Determining your core values. So you always have a compass to guide your decisions and behaviors – and others know what you stand for.
This event is FREE to attend however, pre-registration is REQUIRED.
Speaker(s): Jenny Kontos - President and Creative Director of Hillhouse Creative.
Co-Sponsor(s): Kingsport Office of Small Business Development & Entrepreneurship (KOSBE); Kingsport Chamber; TSBDC, East Tennessee State University.
This ZOOM live webinar is a view-only platform where the attendees cannot see each other, and the Host cannot see the attendees. An in-meeting chat is provided for attendees to send messages to the Host and other users within the meeting. Client confidentiality is of paramount importance to us. Except where a Client consents in writing or as directed by SBA per the statute (15 U.S.C. §648(a)(7)), TSBDC is not permitted to disclose any Client Information to a third party (or share such information with other units of the organization not directly involved in the conduct of this project). The cooperative agreement between KOSBE and East Tennessee State University is partially funded by the U.S. Small Business Administration (SBA). SBA’s funding is not an endorsement of any products, opinions or services. SBA funded programs are extended to the public on a non-discriminatory basis. Additional funding is provided by the Tennessee Board of Regents and the state of Tennessee. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Please contact Madison Smith - email@example.com; 400 Clinchfield Street, Suite 100, Kingsport, Tennessee 37660.
Fee: No Cost