Instagram for Businesses: How to on Hashtags and Videos
Posts with at least one hashtag average 12.6% more engagement. Struggling with hashtags? We’ll define hashtags. In addition, this workshop will offer suggestions for creating and using hashtags onto your Instagram posts. Whether you are using hashtags in your posts or Stories, we’ll create a strategy to implementing and optimizing them. By the year 2020, 80% of the content will be video. We’ll touch on Instagram Live, IGTV, and using optimizing videos for your Instagram Business accounts for your newsfeed and Stories. Please be able to sign into your account before coming to the presentation. Valentina Escobar-Gonzalez, MBA, founded Beyond Engagement – Social Media Solutions in January 2012 – and hasn’t slowed down since. She has a passion for assisting small businesses grow their engagement levels with customers online with social media marketing. Valentina keeps up-to-date with the latest marketing, communications and social media trends by networking – not only in the Tri-Cities, but across the state. She joined a panel at the region’s only social media conference in Knoxville, which was attended by 500 marketing professionals and small business owners. Her topic included strategies for beginning social media marketers, with an emphasis with her experiences with small business owners, nonprofits and educational institutions. Her other achievements include: Named a 40 under Forty recipient in the Tri-Cities (within a year of moving to the area) Featured in National Marketing Smarts Podcast: Big Heart, Small Budget: Social Media for Nonprofits and Small Businesses Finalist for the prestigious KOSBE Awards in Innovation & Marketing Received an honorable mention by KOSBE judges in Innovation. Named 70 Rising Social Media Stars She presented to the American Advertising Federation of Coastal Carolinas in Myrtle Beach, Greenville (SC), and in Southwest Virginia about attending the latest Social Media Strategies on Facebook and on Instagram. Valentina has participated in numerous speaking engagements to education institutions, including Milligan College, East Tennessee State University, Emory & Henry College, and Northeast State Community College’s Foundation where she helped increased donations through social media and assisted in promoting its inaugural Derby event through Facebook.
Speaker(s): M. Valentina Escobar-Gonzalez, MBA, Founder of Beyond Engagement—Social Media Solutions
Co-Sponsor(s): Tennessee Small Business Development Center at East Tennessee State University
Fee: $ 25.00
Pre-Registration Required: $25 Fee Payable by Cash or Check only. All checks must be made out to the TSBDC. Free to ETSU students with current student ID.