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Advanced Facebook Techniques

Wed 12:00 PM to 1:00 PM
Topic: Marketing and Sales

Want to take your Facebook to the next level? Reach the right audiences, use the right tools, engage with your audience? This workshop is just right for you! In the session we will be discussing Facebook's Power Editor. "According to recent sources, "an estimated 2% of your page fans actually see your posts.” Power Editor is advertising tool by Facebook where you can create targeted audiences to potentially amplify the reach of your post. Advanced options include targeting your audiences through their behaviors, demographics, interests, and even location, just to mention a few. This workshop is strictly for Facebook users with Business Pages. Valentina Escobar-Gonzalez, MBA, founded Beyond Engagement – Social Media Solutions in January 2012 – and hasn’t slowed down since. She has a passion for assisting small businesses grow their engagement levels with customers online with social media marketing. Valentina keeps up-to-date with the latest marketing, communications and social media trends by networking – not only in the Tri-Cities, but across the state. She joined a panel at the region’s only social media conference in Knoxville, which was attended by 500 marketing professionals and small business owners. Her topic included strategies for beginning social media marketers, with an emphasis with her experiences with small business owners, nonprofits and educational institutions. Her other achievements include: Named a 40 under Forty recipient in the Tri-Cities (within a year of moving to the area) Featured in National Marketing Smarts Podcast: Big Heart, Small Budget: Social Media for Nonprofits and Small Businesses Finalist for the prestigious KOSBE Awards in Innovation & Marketing Received an honorable mention by KOSBE judges in Innovation. Named 70 Rising Social Media Stars She presented to the American Advertising Federation of Coastal Carolinas in Myrtle Beach, Greenville (SC), and in Southwest Virginia about attending the latest Social Media Strategies on Facebook and on Instagram. Valentina has participated in numerous speaking engagements to education institutions, including Milligan College, East Tennessee State University, Emory & Henry College, and Northeast State Community College’s Foundation where she helped increased donations through social media and assisted in promoting its inaugural Derby event through Facebook.

Speaker(s): M. Valentina Escobar-Gonzalez, MBA, Founder of Beyond Engagement—Social Media Solutions

Co-Sponsor(s): Tennessee Small Business Development Center at East Tennessee State University

Fee: $ 25.00

Pre-Registration Required: $25 Fee Payable by Cash or Check only. All checks must be made out to the TSBDC.

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Phone: (423) 439-8505


TSBDC at East Tennessee State University - Main Office
ETSU Innovation Laboratory
2109 West Market Street Johnson City, TN 37604