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Building a Marketing & Promotional Plan: The design and development of key marketing strategies

Jun
23
2022
Thu 9:00 AM to 12:00 PM
Topic: Marketing and Sales

This seminar will teach you how to construct a marketing plan for your organization.

A marketing plan is not a review of research, but instead an investigation of realities, new discoveries, opportunities, and strengths to facilitate effective strategies that will navigate the way to increased effectiveness, profits, market share, and unification of one’s talents, resources, and workforce.

To help you design, develop, and deploy an effective marketing strategy, we will review current marketing strategies and practices including the 4P's of marketing (Product, Placement, Promotion and Price), SWOT (Strengths, Weaknesses, Opportunities, and Threat), Porter's and PEST (Political, Economic, Social, and Technical) analysis, learn how to identify and promote to the optimal customer segment, and create your own unique elevator speech.

Note- This seminar will be IN PERSON only and held at the Rutherford County Chamber of Commerce- 2nd floor.

Dr. Putulowski is an experienced professor of marketing and an expert in building marketing plans for small businesses. He holds a Doctor of Philosophy (Ph.D.) focused in Marketing.

Speaker(s): Dr. Joe R. Putulowski


Fee: No Cost

Phone: (615) 898-2745
Email: mtsu@tsbdc.org

Location

Murfreesboro | TSBDC of Middle Tennessee State University
Rutherford County Chamber of Commerce
3050 Medical Center Parkway Murfreesboro, TN 37129