This workshop will introduce you to the fundamentals of one of the most important aspects of any business: marketing. Learn the concepts of the "5Ps"-- Product, Promotion, Price, Place, and Positioning. We will begin to help you create a comprehensive marketing plan for your business that encompasses a creative plan, a positioning plan, and a media marketing calendar--the essentials of any good marketing strategy. The seminar will take place in Room 136 of the Technology Building on the Cleveland State Community College campus.
Speaker(s): Jennie DeCook, SBDC
Co-Sponsor(s): Cleveland State Community College
Fee: No Cost
SmallBizU Course Features.pdf