This is an interactive, hands-on training seminar with group collaboration suited for existing businesses that want to grow. This Focus Area is about selecting which customer segments to serve, prioritization of key customers, customizing your products, communicating to various segments, and building a customer pipeline. Modules that will be covered include: • Customer segments • Favorite customers • Customization • Lead generation • Customer persona Each participant will receive activity worksheets for every module, to work on their own unique business in small group format. Pre-registration required.
Speaker(s): Aundrea Wilcox —KOSBE Executive Director |GrowthWheel Certified Business Advisor™
Co-Sponsor(s): KOSBE, Morristown Chamber of Commerce, SBDC at ETSU Kingsport Affiliate Office
The cooperative agreement between KOSBE and East Tennessee State University is partially funded by the U.S. Small Business Administration (SBA). SBA’s funding is not an endorsement of any products, opinions or services. SBA funded programs are extended to the public on a non-discriminatory basis. Additional funding is provided by the Tennessee Board of Regents and the state of Tennessee. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Please contact Aditi Bhave— 423.392.8825; abhave@tsbdc.org; 400 Clinchfield Street, Suite 100, Kingsport, Tennessee 37660.
Fee: No Cost