• Can your customers find your business online? • Is your business Google-ized? • Would you like to attract more customers to your web site as well as offline? • Is your web site mobile-friendly? • Are you converting online visitors to customers? • What is inbound marketing? From this class, you will gain an overall understanding of what Google wants in order for you to be found in their searches. If you manage your own website, you will be given tips webmasters may not want you to know, frankly. And if you have a webmaster, you will leave with a list of things to pass along that will give your online presence a boost. You will quickly realize that marketing is much more than just having a website. You will learn: • What signals Google looks for on your website, and how to optimize for Google as well as for humans. • Creating great content that will attract the right customers to you—customers you have identified as ideal for what you have to offer. • Promoting your content with social media, and how to determine which channels your target market(s) is on. ***BONUS*** Includes a one-hour 1-on-1, hands-on Google GYBO (Get Your Business Online) Lab, where you create and verify your business listing on Google. As a partner of the program managed by Google, the facilitators will provide a hands on walkthrough of setting up your Google My Business page and discuss the following subjects: • Verification • Profile Set Up including Contact Info, Categories, Hours and Introduction • Insights • Reviews The lab takes care of the reason many businesses receive daily calls from companies claiming to be Google. After this event, you will be well on your way to being verified and optimized. Also, a light dinner will be provided, along with a workbook to take with you to plan and work on the concepts you have just learned—everything is included for $49/person. Pre-registration is required. You must R.S.V.P. online at bit.ly/MarketFeb22 or by contacting Katie Prendergast, who can be reached at 423.392.8825 or kprendergast@tsbdc.org. Bring your laptop or tablet, and join us in getting your business Google-ized!
Speaker(s): Knoxville-based Sandi Sturm (HubSpot®-Certified), Inbound Train; and Wayne Sturm, 360 Tennessee Certified Google GYBO Partners and Trusted Street View Photographer
Co-Sponsor(s): Kingsport Office of Small Business Development and Entrepreneurship (KOSBE), and Kingsport Chamber
The Tennessee Small Business Development Centers Network, hosted by Middle Tennessee State University in Murfreesboro, TN, is an accredited member of the National Association of Small Business Development Centers and funded in part through a cooperative agreement with the U.S. Small Business Administration, participating universities and community colleges, and regional support partners. All SBA programs are extended to the public on a nondiscriminatory basis. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA and other program sponsors. All information is deemed reliable, but not guaranteed. All information, events, and/or prices are subject to change or withdrawal. The Tennessee Small Business Development Centers Network shall not be held responsible for any typographical errors, misinformation, or misprints. Please confirm the information with the listing party. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Katie Prendergast at 400 Clinchfield Street, Suite 100, Kingsport, TN 37660 or at 423-392-8825.
Fee: $ 49.00
***Following registration, you may pay online via: http://mkt.com/kingsportchamber/mega-marketing-event or you can call (423) 392-8825 to pay over the phone.