You Will Learn: • What is content marketing • Smarter ways to acquire and retain customers online • The impact good and bad content can have on sales • Loyalty strategies that work • How to increase conversion rates • How search engines really work
Speaker(s): Chris Bowen, Founder and President - Cumberland Marketing
Co-Sponsor(s): KOSBE, Kingsport Chamber of Commerce, SBDC at ETSU Kingsport Affiliate Office, Cumberland Marketing
The cooperative agreement between KOSBE and East Tennessee State University is partially funded by the U.S. Small Business Administration (SBA). SBA’s funding is not an endorsement of any products, opinions or services. SBA funded programs are extended to the public on a non-discriminatory basis. Additional funding is provided by the Tennessee Board of Regents and the state of Tennessee. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Please contact Dana Glenn - 423.392.8825; dglenn@tsbdc.org; 400 Clinchfield Street, Suite 100, Kingsport, Tennessee 37660.
Fee: No Cost